India's very own Schumacher!!

Narain Karthikeyan, the fastest Indian on wheels and India’s major hope for securing a berth in coveted Formula One Grand Prix is all set to realize his dream. At a press conference held in Mumbai today, Narain announced that he has arrived at an agreement in principle with Team Jordan to race with them for this year’s Formula One. The agreement is expected to be finalized in a few days time. The Formula One 2005 calendar starts with the Australian Grand Prix from March 6, 2005. Narain’s F-1 run is being fuelled by the Tata Group, Tata Motors and BPCL.

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"It is a momentous day for me and it has indeed been a long journey. After a successful stint in the Nissan World Series this year, today, I can see my dream of becoming the first Indian driver to secure a Formula-1 berth becoming a reality. All this wouldn’t have been possible without the support of my sponsors, the Tatas and BPCL and millions of fans who have inspired me in pursuit of my dream.” - Karthikeyan!

PS: He is a Coimbatorean and I've had the privilege to meet him personally while I was taking part in a Kart racing championship a few months back!!

News Courtesy: MSK

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Ariyaatha pillakku choriyumbol ariyum!

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Trigger Jeans Showroom!

Trigger Jeans, a wholly owned brand of KG Denim Ltd. has opened its first stand-alone store in Coimbatore. The showroom, inagurated by ace drive Narain Karthikeyan two days back is in Arts College Road, Coimbatore. KG Denim launched the "Trigger" brand of jeans in the year 1995, positioning it as a trendy high quality jeans brand offering the best value. The brand within a very short span has risen to the status of market leader. The brand was only one of the two brands to be awarded the Indis Brand Equity Fund by the Government of India to promote "Made in India" labels worldwide. The Trigger brand is promoted extensively through TV, Print and Outdoor media. The advertising campaign is handled by HTA portraying various passions in the life of a jeans wearer and aims to make "Trigger My Passion" the new buzzword among the younger generation and also making Trigger Jeans their hot favorite. TRIGGER intends to open 100 showrooms in the next 12 months. 25 sho

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