The emergence of China and India figured prominently at the World Economic Forum annual meeting in Davos last month. In India's case, however, another factor also was at work. Determined not to be overshadowed, Indian business and government leaders spent some two years and $4 million planning an elaborate branding campaign to ensure that the "India story" got prominent play and did not get lost amid the chatter at Davos. How does a country go about building its brand though such PR campaigns? And how can outcomes be measured to see if the campaign worked? Wharton professors who were at Davos and Indian business and government leaders say that while India's campaign at the summit was impressive, the country will now have to walk the talk on infrastructure investments and policy reforms if it wants to retain its credibility. Continue reading
As a kid/teenager, my only source of information to learn malayalam was Manorama Publications' Balaram, a children's fortnightly and my granny. I still vividly remember how she used to teach me the basics of malayalam whenever I come to Kerala on vacations. My granny was also a great source of amazement for me as she used malaylam proverbs or the so called "pazham chollu" every now and then. These proverbs, though small in length and use, had deep insights! Though I can read/write Malayalam today, thx to Balarama and my granny, I used to miss her proverbs a lot. But not anymore!! Thanks to this Wikipedia link , forwarded to me by Vinay
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