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Passage to India

Whoever told that Indian's outsource only labour-intensive work, eat your own words! Ad agencies have begun to outsource their creative work to Indian agencies according to this report in Wall Street Journal.

Snippets from the report:
Treated like a dirty word by many on Madison Avenue, outsourcing is starting to invade the global marketing industry, and India is leading the charge.

Ogilvy's India office has done European spots for Italian candy maker Perfetti after the company liked some domestic Indian ads the agency had produced.

"There was a time, not so long ago, when everyone laughed at outsourcing software development to India. Look at that industry now"

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