Skip to main content

Hello Moto!

Fishermen in Kerala use their cellphones to fix up a price immediately after they get their priced catch from the deep sea using their cellphones... This has already been reported in the local media, but Washington Post recently picked up this story and has a decent write-up about it

A convenience taken for granted in wealthy nations, the cellphone is putting cash in the pockets of people for whom a dollar is a good day's wage. And it has made market-savvy entrepreneurs out of sheepherders, rickshaw drivers and even the acrobatic men who shinny up palm trees to harvest coconuts here in Kerala state.

Rajan said the dealers don't necessarily like the new balance of power, but they are paying better prices to him and thousands of other fishermen who work this lush stretch of coastline. "They are forced to give us more money because there is competition," said Rajan, who estimated that his income has at least tripled to an average of $150 a month since 2000, when cellphones began booming in India. He said he is providing for his family in ways that his fisherman father never could, including a house with electricity and a television.
Labels:

Comments

Post a Comment

Popular posts from this blog

Ariyaatha pillakku choriyumbol ariyum!

As a kid/teenager, my only source of information to learn malayalam was Manorama Publications' Balaram, a children's fortnightly and my granny. I still vividly remember how she used to teach me the basics of malayalam whenever I come to Kerala on vacations. My granny was also a great source of amazement for me as she used malaylam proverbs or the so called "pazham chollu" every now and then. These proverbs, though small in length and use, had deep insights! Though I can read/write Malayalam today, thx to Balarama and my granny, I used to miss her proverbs a lot. But not anymore!! Thanks to this Wikipedia link , forwarded to me by Vinay
1 comment
Read more

Amul Hits...

[On the TV game show "Kaun Banega Crorepati - 2"] [On the unprecedented heavy rains flooding Mumbai causing loss of lives and havoc to people, their homes & properties] [Take off on the Bollywood film 'The Rising' featuring 'Mangal Pandey' the sepoy of the mutiny] [Rakshabandhan]
Post a Comment
Read more

Trigger Jeans Showroom!

Trigger Jeans, a wholly owned brand of KG Denim Ltd. has opened its first stand-alone store in Coimbatore. The showroom, inagurated by ace drive Narain Karthikeyan two days back is in Arts College Road, Coimbatore. KG Denim launched the "Trigger" brand of jeans in the year 1995, positioning it as a trendy high quality jeans brand offering the best value. The brand within a very short span has risen to the status of market leader. The brand was only one of the two brands to be awarded the Indis Brand Equity Fund by the Government of India to promote "Made in India" labels worldwide. The Trigger brand is promoted extensively through TV, Print and Outdoor media. The advertising campaign is handled by HTA portraying various passions in the life of a jeans wearer and aims to make "Trigger My Passion" the new buzzword among the younger generation and also making Trigger Jeans their hot favorite. TRIGGER intends to open 100 showrooms in the next 12 months. 25 sho
Post a Comment
Read more