An international quit smoking contest that dangles $10,000 as prize money has drawn a massive response in Kerala, with an institute associated with it finding its phone lines jammed on the very first day Friday. The Amrita Institute of Medical Sciences (AIMS) here is a partner of Finland's National Institute of Public Health, which has organised the contest the world over. "This contest is open to all across the world and any smoker who wants to quit smoking has to do it from May 1. On World No Tobacco Day on May 31, all those who have entered the contest would be included in a raffle and one lucky person from across the world will win $10,000," Gopi Chellan, who heads the anti-smoking campaign cell at AIMS, told the media. The ads came out in Kerala newspapers Friday. How to quit? Via: KTJ