Adlabs - KG Theaters Tie Up!

Adlabs Cinemas, part of the Reliance Anil Dhirubhai Ambani Group, has tied up with Coimbatore's KG Cinemas for upgradation.

The multiplex, with four screens (Ragam, Thanam, Pallavi, Anupallavi) and a seating capacity of 3030, will be upgraded phase wise to international standards with DTS sound, Xenon projection systems, plush seats and food offerings.

The KG Theatre Complex was launched in 1981 as one of the first multiplexes in India with four screens and a seating capacity of 3030.

The theatre complex as of now has one of the largest screens in the entire country and an average yearly footfall of two million. Since inception, it has screened several films which have run for more than 100 days and has entertained more than 50 million people, equivalent to the entire population of Tamil Nadu.

K G Entertainment Company executive director RS Prabu said, "Celebrating our 50 millionth customer in our 27th year, we are very glad to join hands with Adlabs Through the tie-up, we endeavor to offer the best film going experience and focus on quality film content. We are looking forward to expand our presence in the state."

Adlabs Cinemas COO Tushar Dhingra mentioned, "We have just begun to penetrate the Southern region and expect to capture a big market share in the South by end of 2008 through our tie up with KG Entertainment."

Tushar Dhingra further quoted:

“We are excited to offer the Adlabs experience to cinema lovers in this region through one of the most prestigious cinemas in the state. Our focus has been to constantly innovate and provide a world class movie experience. We have just begun to penetrate the Southern region and expect to capture a big market share in the South by end of 2008.”

“Coimbatore is considered to be the Manchester of south India with a booming textile sector, engineering hub and plans for major IT players to start operations in the city. We see immense potential for this property which presently sees over 10,000 admissions a day.”

The new KG Adlabs will have four world class wide screen viewing screens with a total seating capacity of 2253 seats. Adlabs Cinemas is one of the largest cinema chain in India and presently has 156 screens spread over 58 properties nationwide.

KG Entertainment is part of the $150 million KG Group conglomerate which operates KGiSL, KG Colleges and KG Hospital.