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Hello Coimbatore!

Radio Mirchi

It's music to ears for Coimbatoreans this Diwali... Radio Mirchi (part of the Times Of India group) and Hello FM (part of Malar Publications) have started their broadcasts in Coimbatore from today.

Freebies
And to get a kick start in Coimbatore, both these stations are doling out freebies. Hello FM is planning to give away 1,064 gold coins on the launch day, while Radio Mirchi is instigating listeners with a Treasure Hunt in and around the city.

Competition Ahead
It's going to be a tough market for both these players as already Suryan FM (part of the SUN TV group) has got a good marketshare. There's also Rainbow FM to fend off with, but due its lacklustre programming, it hardly finds a place among the audience.

Going by the initial reactions of the public (including me), both FMs gives the listeners a set of new refreshing programs and good RJs. People who have gotten bored with listening to the same old programs in Suryan FM will definitely migrate.

New FM channels are springing up in India, what with easy availability of cheap radio sets and mobiles with FM connectivity.

Frequencies:
Radio Mirchi - 98.3
Hello FM - 106.4
Suryan FM - 93.5
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