Sony is planning to launch a new line of portable music players called "walkman players" which features flash memory chips to rival Apple's popular iPod.
The new Sony players also support the generic MP3 audio format, which is what most people use when converting their music CD collections to digital files. That's a major concession for Sony, which had tried until recently to persuade consumers to only use its proprietary audio format, called Atrac.
The lineup includes a set of cigarette lighter-sized models, a bit more expensive than the iPod Shuffle but with a much longer advertised battery life -- 50 hours of playback time with a rechargeable battery compared to Apple's 12 hours. And unlike the Shuffle, the Sony players have bright, three-line screens to display song information.
The new Sony players also support the generic MP3 audio format, which is what most people use when converting their music CD collections to digital files. That's a major concession for Sony, which had tried until recently to persuade consumers to only use its proprietary audio format, called Atrac.
The lineup includes a set of cigarette lighter-sized models, a bit more expensive than the iPod Shuffle but with a much longer advertised battery life -- 50 hours of playback time with a rechargeable battery compared to Apple's 12 hours. And unlike the Shuffle, the Sony players have bright, three-line screens to display song information.
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