iRishta

Adding to the already cluttered Matrimonial websites in India, here's a new one offering free membership profiles for everyone.
Shaadi.com, indiamatrimony.com, jeevansathi.com are some of the famous sites already in business.

The launch of iRishta.com is significant because unlike existing free matrimonial sites, iRishta.com offers a full range of features and services. The new matrimonial website aims to take a major market share away from existing paid matrimonial sites.

In an opening salvo fired at the leading matrimonial sites, an iRishta.com spokesperson said, “They have continued to raise their membership prices, while offering little additional value to their customers. We think that once Indians realize that there is a viable alternative to paying for what amounts to little more than a high priced messaging service, they will abandon these paid sites and migrate to free matrimonial sites like iRishta.com. The combination of high end features and no membership fees offer an unbeatable value to our members. We believe that unless the paid sites change their strategy, our business model will make these high priced matrimonial sites unattractive to members and lead to these sites’ eventual decline.”

As to the best of my knowledge, Matrimony and Job sites are the hottest properties in Indian Internet space at the present time. Though job sites are here to stay, I doubt if people really flock to these so called matrimonial sites and register.