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Mobile Mania

That India registered the most number of new mobile subscribers in a month, exceeding China in Nov/Dec is known to all. This only goes on to prove how HOT indian mobile market is. Obviously, after the wireless carriers, it is the mobile handset companies that rake in the moolah. Nokia is the undisputed leader in India, closely followed by the likes of Motorola, Sony, LG and Samsung.

These handset makers, in order to make cheaper phones, have also started building their product-development centers in India. Recently, Motorola launched the cheapest branded mobile handset available in India. Called the MOtorola F3, this sleek looking cellphone costs only Rs. 1655, approx. Rs. 150 less than the cheapest model of Nokia, the 1110. See the comparison

Now, according to this report, Motorla developed this model exclusively for markets like India where still cheap prices rules.

Motorola last November launched the Motofone in India after spending two years researching life in rural Indian villages to gain better insight on the phones it ought to design.

The Motofone handset has bold characters and a screen that remains visible even in the bright light of day. For those who can't read, the company developed a menu that is based on easy-to-understand icons, rather than characters, and handset software that is loaded with regional-language voice prompts.


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