Google Inc. won a major legal victory Wednesday when a federal judge said the search engine could continue to sell ads triggered by searches using trademarked company names.
U.S. District Judge Leonie Brinkema rejected a claim by auto insurance giant Geico Corp., which argued that Google shouldn't be allowed to sell ads to rival insurance companies that appear whenever Geico's name is typed into the Google search box.
Google derives a major portion of its revenues from selling ad space to businesses that bid on search terms used by people looking for information about products and services online.
U.S. District Judge Leonie Brinkema rejected a claim by auto insurance giant Geico Corp., which argued that Google shouldn't be allowed to sell ads to rival insurance companies that appear whenever Geico's name is typed into the Google search box.
Google derives a major portion of its revenues from selling ad space to businesses that bid on search terms used by people looking for information about products and services online.
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