Yahoo Inc. has hired a roster of popular authors to write financial columns for its Web site, marking one of the company's biggest moves into original content.
The Internet company today will begin publishing columns about personal finance and investing by an array of writers, including such well-known names in the business press as Ben Stein, Robert Kiyosaki and Stephen Covey. The Sunnyvale, Calif., company has signed nine new columnists to write for its Yahoo Finance site and plans to hire as many as 30.
For the venture, Yahoo tapped authors of business books, rather than plucking business columnists from newspapers and wire services, which might have caused friction with some of its news partners, which include the Associated Press, Reuters, the Los Angeles Times, USA Today and The Wall Street Journal.
Mr. Kiyosaki, author of the best-selling book "Rich Dad, Poor Dad" and a series of sequels, will write a column on "Why the Rich Get Richer." In an interview, he said the opportunity to write for Yahoo's large audience "was a match made in heaven."
Columnists will write one or two articles a month, a Yahoo spokesman said, and will be considered freelance employees.
Source: WSJ
The Internet company today will begin publishing columns about personal finance and investing by an array of writers, including such well-known names in the business press as Ben Stein, Robert Kiyosaki and Stephen Covey. The Sunnyvale, Calif., company has signed nine new columnists to write for its Yahoo Finance site and plans to hire as many as 30.
For the venture, Yahoo tapped authors of business books, rather than plucking business columnists from newspapers and wire services, which might have caused friction with some of its news partners, which include the Associated Press, Reuters, the Los Angeles Times, USA Today and The Wall Street Journal.
Mr. Kiyosaki, author of the best-selling book "Rich Dad, Poor Dad" and a series of sequels, will write a column on "Why the Rich Get Richer." In an interview, he said the opportunity to write for Yahoo's large audience "was a match made in heaven."
Columnists will write one or two articles a month, a Yahoo spokesman said, and will be considered freelance employees.
Source: WSJ
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