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Lux is 75 years old!

Peak Day Blues - Lux is 75 Lux – one of the most trusted brands in the country - is celebrating its 75 years of stardom in India. Lux soap was launched in India in 1929.

Down the ages, every leading Bollywood star has been a ‘Lux’ star. Right from its first Indian star Leela Chitnis, Lux has gone on to feature Madhubala, Madhuri Dixit, Karisma, Aishwarya Rai and now Kareena, who have all endorsed the goodness of Lux. It is probably the only brand that has had the endorsement of nearly 50 Indian film stars. This rare feat has taken a huge leap forward with the Badshah of the Indian film Industry, Shah Rukh Khan, now saying, “Aaj mein aapko batanewala hoon meri khubsuratein Ka Raaz – Lux. Ab batayein aapka favourite Lux Star kaun hai?” (I am going to reveal my beauty secret – Lux. Now tell me who your favourite Lux star is?)

Across India, the four new variants of Lux that are in a special 75th year commemorative celebration pack will be endorsed by Dream Girl Hema Malini, Beautiful Juhi Chawla, Stylish Kareena and Sensuous Sridevi! They all come together in the new Lux ad with the first Indian male star… Shah Rukh Khan!

The 75 years celebration of Lux marks the entry of the first male superstar on a Lux ad, Shah Rukh Khan. Says the Badshah of Bollywood, “The benchmark of a true star in the film industry is when you are selected as a Lux star. To be amongst women such as Hemaji, Srideviji, Juhi and Kareena is being a part of an ode to beauty. My endorsement of Lux is a tribute to the true beauties of Bollywood. Hindi movies without our leading ladies are as incomplete as a bathing experience without Lux, the beauty soap of the stars.”

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