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Mobile Wars!!

It started off with Tata Indicom announcing free incoming for 2 years without recharing. The hullaboo it created along with Ajay Devgan and Kajol in their ad was more than enough to create a war of sorts in the Indian mobile industry. Reliance Infocomm soon followed suite by announcing 3 years of unlimited incoming without the need to recharge. Not to be left behind, Airtel last week announced that one can get lifetime free incoming with just one recharge.... My oh my, it's really hotting up!

To add more flavor to this mobile dhamaka, Airtel on Jan 1 announced that anyone can make a call to any landline or mobile anywhere in India thru their phones at just Re. 1 per minute, calling it, One India/One Talktime or something. This is definitely going to throw open more price cuts in this already "priceless" market.

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