The recently launched Brand Finale, by the Confederation of Indian Industry (CII) has attracted over 150 nominations of various brands from more than 90 companies for the first of its kind, annual 'CII Brand of the Year award'.
Encouraging responses of entries from numerous Indian and International brands across diverse sectors from all parts of India assure a nail biting finish.
The countdown has already begun and the selection procedure enters the next phase wherein a premier research agency will voyage through the streets of India for a detailed qualitative analysis across 8 centers with different stakeholder groups. Vertebrand Management Services has been appointed by CII to execute an innovative 360-degree evaluation process. The winner will be announced during the Brand Summit in February 2005 at Chennai.
PS: Let's wait and see who gets this coveted award. My vote is for Hutch. They came up with that brilliant ad where a puppy follows a young boy wherever he goes. I still remember the jingle. "You and I, in this beautiful world"
Encouraging responses of entries from numerous Indian and International brands across diverse sectors from all parts of India assure a nail biting finish.
The countdown has already begun and the selection procedure enters the next phase wherein a premier research agency will voyage through the streets of India for a detailed qualitative analysis across 8 centers with different stakeholder groups. Vertebrand Management Services has been appointed by CII to execute an innovative 360-degree evaluation process. The winner will be announced during the Brand Summit in February 2005 at Chennai.
PS: Let's wait and see who gets this coveted award. My vote is for Hutch. They came up with that brilliant ad where a puppy follows a young boy wherever he goes. I still remember the jingle. "You and I, in this beautiful world"
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