That's Sony's latest tagline and I think it fits like a T to its brand image. I have always perceived Sony's products as the best-in-class, but highly costly kind. Their products were always away from the not-so-filthy-rich kind of people. But some brilliant EMI schemes introduced by them to boost sales have people flocking to buy all the latest gizmos on offer.
You can virtually buy an Sony product these days with an EMI (equated monthly installments) and the “good” thing is, you will never realize through these EMI’s that you are making a hole in your pocket.
Imagine this! One only needs to pay 1000 bucks per month to get a costly handycam, or 600 bucks for a "latest" 3.2 mega pixel
digital cam - mouth watering indeed. Through it's easy to pay back, 0% EMI schemes, Sony has hit the right chord with the customers and more and more people are willing to shell out their hard earned money to this new found materialistic possession.
PS: The writer is seriously thinking of having a materialistic possession soon! :-)
You can virtually buy an Sony product these days with an EMI (equated monthly installments) and the “good” thing is, you will never realize through these EMI’s that you are making a hole in your pocket.
Imagine this! One only needs to pay 1000 bucks per month to get a costly handycam, or 600 bucks for a "latest" 3.2 mega pixel
digital cam - mouth watering indeed. Through it's easy to pay back, 0% EMI schemes, Sony has hit the right chord with the customers and more and more people are willing to shell out their hard earned money to this new found materialistic possession.
PS: The writer is seriously thinking of having a materialistic possession soon! :-)
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