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SMS - TV Connection!!

It's raining reality shows in all the TV channels these days... From Sony's just concluded Fame Gurukul, Zee's Sa Re Ga Ma Challenge, Star One's Nach Baliye, Star Plus' KBC, Vijay TV's Tamil version of KBC, Vijay's soon to be introduced comedy challenge featuring Chinni Jayanth, a take off from the hit Star One series which featured Shekar Suman and Navjot Singh Siddhu and many many more....

Well, probably one important attribute that made all these reality shows a hit was the audience participation through SMS. When Star's KBC-2 was launched in June this year, it received 700,000 messages from people who wanted to be on the show (including me). And all these messages were routed through Airtel (which partnered with KBC) and it cost me 6 Rs. per message.

The whole Indian telecom air is crowded with messages these days, rather than talk time. A guy forwarding a funny message to all his friends, boys/girls chatting via SMS, banking transactions, news headlines, cricket scores, tickets, ring tones, wall papers and now even spamming! (Airtel on average sends out at least 6 spams everyday)....

So, keeping all this in mind, here's a few popular short codes which can come in handy.

2424 - Aaj Tak - for news headlines and polls.
8888 - Indiatimes - news, ring tones, wallpapers
4646 - Hungama - games
8243 - Yahoo! - ring tones, wallpapers
2525 - Sony TV - campaigns, program details.
6388 - NDTV - news headlines
7827 - Star TV - campaigns
9090 - Sahara - news headlines
646 - Airtel - mobile services
123 - Hutch - mobile services
678 - Airtel - Hello Tunes
1234 - Reliance - mobile services
8282 - Tata Indicom - mobile services
676766 - ICICI bank
676788 - Kotak Mahindra bank

Did I miss anything?

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