While watching today's cricket match between India & Sri Lanka (in which India lost unfortunately), one of the most glaring things that I noticed was that Sharukh Khan's face appeared on screen every other over, obviously in advertisements of different brands. I believe I saw Shahrukh's face more than the cricketers in the big box!!
Celebrity endorsements used to be few in the early 90s and a consumer like me was able to connect to the brand and its star value immediately. Today if you look at celebrity endorsements, it has kind of become a headache with stars putting up their faces for anything and everything. One thing that stars and advertisement managers should understand is that even excess "Amrut" is poisonous.
And the companies advertising their brands should also understand that having a "star value" alone doesn't mean their sales are going to increase.
I kind of get irritated whenever I see a star promoting a brand/brands in every other advertisement, that too repeatedly. And this irate consumerist mind of mine gets carried away, ultimately resulting in a hatred towrds that brand! A personal example would be my choice of a Maruti Zen over a Santro a few years back. Although I had nothing against the Santro brand, I felt Zen's advertisement of using a "tiger on prowl" was more sexier than Shahrukh and Preity's ever smiling face.
And if you take a keen look at the ad marketplace in India, the creatively handled ads score more with the audience than the one that has a star endorsing a brand.
(remember the hutch ad with a dog and a kid?)
When I saw India was losing the match, I decided to do some other worthwhile thing and started counting the number of brands that Shahrukh & other celebrities endorse.
Shahrukh Khan:
Videocon.
Pepsi.
Sunfeast.
Sona-Chandi Chyavanprash.
Hyundai.
Mayur Suitings (few years back)
Amitabh Bachan:
Reid & Taylor.
Dabur.
Maruti Versa (long time back with son Abhishek).
Some kind of a hair oil.
Pepsi.
Aamir Khan:
Coca-Cola.
Toyota Innova.
Sachin Tendulkar:
Adidas.
Pepsi.
Fiat Palio.
TVS.
Well, the list is endless.... May common sense prevail among these stars. Keep in mind, too much of a good thing can turn ugly at times!
PS: You are welcome to add to this list!
Celebrity endorsements used to be few in the early 90s and a consumer like me was able to connect to the brand and its star value immediately. Today if you look at celebrity endorsements, it has kind of become a headache with stars putting up their faces for anything and everything. One thing that stars and advertisement managers should understand is that even excess "Amrut" is poisonous.
And the companies advertising their brands should also understand that having a "star value" alone doesn't mean their sales are going to increase.
I kind of get irritated whenever I see a star promoting a brand/brands in every other advertisement, that too repeatedly. And this irate consumerist mind of mine gets carried away, ultimately resulting in a hatred towrds that brand! A personal example would be my choice of a Maruti Zen over a Santro a few years back. Although I had nothing against the Santro brand, I felt Zen's advertisement of using a "tiger on prowl" was more sexier than Shahrukh and Preity's ever smiling face.
And if you take a keen look at the ad marketplace in India, the creatively handled ads score more with the audience than the one that has a star endorsing a brand.
(remember the hutch ad with a dog and a kid?)
When I saw India was losing the match, I decided to do some other worthwhile thing and started counting the number of brands that Shahrukh & other celebrities endorse.
Shahrukh Khan:
Videocon.
Pepsi.
Sunfeast.
Sona-Chandi Chyavanprash.
Hyundai.
Mayur Suitings (few years back)
Amitabh Bachan:
Reid & Taylor.
Dabur.
Maruti Versa (long time back with son Abhishek).
Some kind of a hair oil.
Pepsi.
Aamir Khan:
Coca-Cola.
Toyota Innova.
Sachin Tendulkar:
Adidas.
Pepsi.
Fiat Palio.
TVS.
Well, the list is endless.... May common sense prevail among these stars. Keep in mind, too much of a good thing can turn ugly at times!
PS: You are welcome to add to this list!
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