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The Big Fat Indian Online Wedding!

Yahoo Bharat Matrimony
The online marriage market in India is growing exceptionally if one is to go by the numbers. The two major players in this market are Shaadi.com and BharatMatrimony.

Recently, Yahoo and a VC firm jointly invested $8.65 million in BharatMatrimony, which claims about 3.5 million active users.

In March, Sequoia Capital, formerly WestBridge Capital, bought an undisclosed stake in People Interactive, which runs matrimony portal Shaadi.com, for $8 million. It is to be noted that Yahoo had a tie up with Shaadi.com and when the term ended, it was actively looking for another partner in the wedding classifieds space.

There are also other players in the market, but not so dominant.

So, what does this signify? That Indians are increasingly logging on to the net for searching their soulmates??

Anyways, here's an old piece I wrote about Shaadi.com

Comments

  1. Anonymous09 August, 2006 06:51

    Wonder why the articles are taking a deep turn and focussing on marriages. Hmmm... Do we get to see a big fat money splurged we dding on 3rd Sept. Now why does that date ring bells!!

    ReplyDelete
  2. Anonymous09 August, 2006 06:52

    Wonder why the articles are taking a deep turn and focussing on marriages. Hmmm... Do we get to see a big fat money splurged we dding on 3rd Sept. Now why does that date ring bells!!

    ReplyDelete
  3. Anonymous09 August, 2006 06:53

    Wonder why the articles are taking a deep turn and focussing on marriages. Hmmm... Do we get to see a big fat money splurged we dding on 3rd Sept. Now why does that date ring bells!!

    ReplyDelete
  4. Peak Day Blues09 August, 2006 20:34

    Ding Ding Dong Dong! 3rd September will be the day when the "Supreme Court" will be ruling against me and will decide to hang me till death!! :-)

    ReplyDelete

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