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Best Kanna Best!!

The latest National Readership Survey is out and India Today (Hindi) has bagged the top spot which it lost to Saras Salil last year. Coming out of thin air, directly at number four, is Sun network’s Tamil magazine Kungumam just behind India Today (English)!! It was at the 40th position in NRS 2002 and shred half its readership to go to the 81st spot with a readership figure of 7.65 lakhs in NRS 2003. But a staggering 628 per cent growth and 55.71 lakh readers has catapulted it amid the highly read.

The Top 10 magazines in urban centres are:
India Today (Hindi) 51.71 lakhs.
India Today (English) 47.79 lakhs.
Kungumam 33.30 lakhs.
Grihashobha (Hindi) 26.99 lakhs.
Kumudam 26.70 lakhs.
Saras Salil (Hindi) 21.42 lakhs.
Sarita 19.57 lakhs.
Meri Saheli 18.86 lakhs.
Outlook 17.32 lakhs.
Ananda Vikatan 16.81 lakhs.

PS: I will attribute this usurp in fortunes to some aggressive marketing by Sun Network, especially the Best Kanna Best and Puthusu Kanna Puthusu lingos

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