I read recent reports that Swift (which will be launched shortly) will be the biggest promotional event of Maruti ever with specialized sales persons appointed for all dealers throughout India.
So why is this car unique?
It is priced at a cheeky 4.5 lakhs for the base model.
The design is a revolution in and of itself.
Is pitched against Santro & Getz.
Expects Wagon R and Alto buyers to upgrade to Swift.
One notable point here is that Maruti is marketing Swfit as the best model after 800, Alto and Wagon R. But it has placed it below Zen.
I believe they don't want to destroy the wonderful brand equity that Zen enjoys.
Check out this presentation from ET to know more about Maruti Swift.
PS: Those contemplating to buy a new car, do check out Swift before you decide on any other car!!
So why is this car unique?
It is priced at a cheeky 4.5 lakhs for the base model.
The design is a revolution in and of itself.
Is pitched against Santro & Getz.
Expects Wagon R and Alto buyers to upgrade to Swift.
One notable point here is that Maruti is marketing Swfit as the best model after 800, Alto and Wagon R. But it has placed it below Zen.
I believe they don't want to destroy the wonderful brand equity that Zen enjoys.
Check out this presentation from ET to know more about Maruti Swift.
PS: Those contemplating to buy a new car, do check out Swift before you decide on any other car!!
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