A different perspective!

We've had the US media cover the "outsourcing trend" both in a positive as well as a negative way in recent times. Suffice to say that some of these were fabricated to the core and were either pro-India or anti-India.

The anti-outsourcing trend has ceded now, esp. after the elections. I was just browsing by when I came across this articlein New Scientist, a much respected non trade publication which gives a realistic picture about India's outsourcing genius, Bangalore!

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Ariyaatha pillakku choriyumbol ariyum!

As a kid/teenager, my only source of information to learn malayalam was Manorama Publications' Balaram, a children's fortnightly and my granny. I still vividly remember how she used to teach me the basics of malayalam whenever I come to Kerala on vacations. My granny was also a great source of amazement for me as she used malaylam proverbs or the so called "pazham chollu" every now and then. These proverbs, though small in length and use, had deep insights! Though I can read/write Malayalam today, thx to Balarama and my granny, I used to miss her proverbs a lot. But not anymore!! Thanks to this Wikipedia link , forwarded to me by Vinay

Amul Hits...

[On the TV game show "Kaun Banega Crorepati - 2"] [On the unprecedented heavy rains flooding Mumbai causing loss of lives and havoc to people, their homes & properties] [Take off on the Bollywood film 'The Rising' featuring 'Mangal Pandey' the sepoy of the mutiny] [Rakshabandhan]

Trigger Jeans Showroom!

Trigger Jeans, a wholly owned brand of KG Denim Ltd. has opened its first stand-alone store in Coimbatore. The showroom, inagurated by ace drive Narain Karthikeyan two days back is in Arts College Road, Coimbatore. KG Denim launched the "Trigger" brand of jeans in the year 1995, positioning it as a trendy high quality jeans brand offering the best value. The brand within a very short span has risen to the status of market leader. The brand was only one of the two brands to be awarded the Indis Brand Equity Fund by the Government of India to promote "Made in India" labels worldwide. The Trigger brand is promoted extensively through TV, Print and Outdoor media. The advertising campaign is handled by HTA portraying various passions in the life of a jeans wearer and aims to make "Trigger My Passion" the new buzzword among the younger generation and also making Trigger Jeans their hot favorite. TRIGGER intends to open 100 showrooms in the next 12 months. 25 sho

Peak Day Blues

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