Airtel, launched a new service 'Virtual Pets on Mobile' for its subscribers. At present the range of mobile pets available includes a dog and a fish, but other pet options would be included in the list. Although the concept is new in India, virtual mobile pets are very popular in countries such as Japan and South Korea.
To experience the service, an Airtel customer using a GPRS connection just needs to download the 'Mobile Pet' from the cellular company's official portal, airtel.com.
After downloading, a mobile pet say a fish from Airtel Live – customers would need to take care of their virtual pet, just like they would do in case of a real pet fish. Airtel customers would need to feed their virtual pet fish at a designated time, play with it, change the water of the virtual fish tank at regular intervals. In case the pet is neglected then there is a possibility that the pet fish might die. To get a new pet fish, Airtel customers would then need to download it again from Airtel Live. The service has been priced between Rs. 50- Rs. 99 per download.
The mobile pet service has been introduced with the help of partners like Mobile2Win and IMI Mobile.
The service is expected to catch the fancy of customers who are pet lovers but do not have the time to take care of them or live in houses, which are too small to keep a pet.
To experience the service, an Airtel customer using a GPRS connection just needs to download the 'Mobile Pet' from the cellular company's official portal, airtel.com.
After downloading, a mobile pet say a fish from Airtel Live – customers would need to take care of their virtual pet, just like they would do in case of a real pet fish. Airtel customers would need to feed their virtual pet fish at a designated time, play with it, change the water of the virtual fish tank at regular intervals. In case the pet is neglected then there is a possibility that the pet fish might die. To get a new pet fish, Airtel customers would then need to download it again from Airtel Live. The service has been priced between Rs. 50- Rs. 99 per download.
The mobile pet service has been introduced with the help of partners like Mobile2Win and IMI Mobile.
The service is expected to catch the fancy of customers who are pet lovers but do not have the time to take care of them or live in houses, which are too small to keep a pet.
Comments
Post a Comment