A brand consulting outfit called Interbrand tracks and lists the most valuable brands in the world each year. Here are the top 10 international brands for the year 2004, along with what Interbrand estimates to be the market value of each brand, in billions of dollars:
Coca-Cola (NYSE: KO), $67
Microsoft (Nasdaq: MSFT), $61
IBM (NYSE: IBM), $53
GE (NYSE: GE), $44
Intel (Nasdaq: INTC), $34
Disney (NYSE: DIS), $27
McDonald's (NYSE: MCD), $25
Nokia (NYSE: NOK), $24
Toyota (NYSE: TM), $23
Marlboro [property of Altria (NYSE: MO)], $22
Coca-Cola (NYSE: KO), $67
Microsoft (Nasdaq: MSFT), $61
IBM (NYSE: IBM), $53
GE (NYSE: GE), $44
Intel (Nasdaq: INTC), $34
Disney (NYSE: DIS), $27
McDonald's (NYSE: MCD), $25
Nokia (NYSE: NOK), $24
Toyota (NYSE: TM), $23
Marlboro [property of Altria (NYSE: MO)], $22
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