Pramod Bhasin, president and CEO GECIS (GE Capital International Services), recently was quoted as saying that while the company was certainly opening a centre in Kolkata and was also considering Chennai, smaller towns were definitely on the anvil.
“Jaipur has been a huge success for us. I don’t see why we cannot replicate this success in Coimbatore or Goa. Admittedly, it’s harder to set up the centre in such cities initially but it works great in the long run. Training periods are longer but attrition levels are lower. So it pays off.”
When asked about high-end back-end work being done from India, Bhasin said that in the area of accounting and finance, they were actually closing books of accounts for companies from the centres in India.
“The question is not whether India can do high-end, high-value BPO work. The question is whether the companies are ready to take it on,” he said.
PS: GECIS employs over 17,000 staff at five BPO centres in India.
“Jaipur has been a huge success for us. I don’t see why we cannot replicate this success in Coimbatore or Goa. Admittedly, it’s harder to set up the centre in such cities initially but it works great in the long run. Training periods are longer but attrition levels are lower. So it pays off.”
When asked about high-end back-end work being done from India, Bhasin said that in the area of accounting and finance, they were actually closing books of accounts for companies from the centres in India.
“The question is not whether India can do high-end, high-value BPO work. The question is whether the companies are ready to take it on,” he said.
PS: GECIS employs over 17,000 staff at five BPO centres in India.
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